Each and every industry has its buzzwords. Nowadays website redesign is very common. In case the head is spinning from seemingly endless jargon or in case somebody is getting ready to redesign the website of the company owned by him, then it is high time to update one with the most common technical terms helpful for modern web design.
Top 10 Technical Terms for Website Redesigning
Below is the list of top 10 technical terms which will help to construct steps to website redesign:
Top 10 Technical Terms for Website Redesigning
Below is the list of top 10 technical terms which will help to construct steps to website redesign:
- Above the Fold – It is a term taken from newspaper design. In case the elements of website are “above the fold”, then people need not require scrolling down to view them. Similar to newspaper design, this term holds lots of relevance in modern web designing. “Fold” is almost never in the same place due to variable screen sizes and resolutions.
- Analytics – This is a term that refers to numerical tracking of the website visitors. With the help of analytics, it will be possible to know total number of people visiting the website along with getting to know about the most popular pages. Analytics will let us know what is happening on our website.
- Backend – A website “backend” is a way to refer to the management system and server of the content of website. This is the place where we can log in and make necessary changes to the content of the pages on the website. We can also write blogs and review form entries. The “Backend” code handles technical things related to pages.
- Browser testing – The template needs to be tested once a designer turns a mockup into a template using code, as there are literally hundreds of combinations related to web browser. The combination of operating systems and versions of browser can render the website variably. The website needs to be tested properly before final launching.
- Call to action (CTA) – CTA is a button, graphic or text link that encourages the visitor to take an action. This may include subscribing to the blog, signing up for monthly email updates and requesting a product demo.
- Content Development – Writing of content is also a significant part along with graphic designing. Content development refers to coming up with words and narratives for the website that communicate the unique selling proposition. It also refers to create video contents, info-graphics and many more.
- Content Management System – A content management system or CMS is a program that resides on a web server. It holds a twofold function. It allows logging in and making changes to the website. It also helps to store the content in a database and helps to combine the same with web template files to create web pages that make up the website.
- Conversion rate – It is an important and incredible metric to understand the effectiveness of the website. It refers to the number of visitors divided by the number of leads or contacts received from the website. Higher the conversion rate, fewer the visitors required to get the same number of leads. The process of the website redesign for better conversion may called as Conversion Rate Optimization.
- CSS – CSS, an acronym for Cascading Style Sheet is a file which dictates the way things will be displayed on the website. The information included is all about font color, font size, page margins, backgrounds and many more. CSS files are called by HTML files.
- Customer Personas – Customer personas are detailed descriptions regarding the ideal customers. They represent a segment of the target market. They also contain information like goals, demographics, challenges, key marketing messages and many more.
All these terms must be kept in due consideration.