If any company aims at increasing its rank based on the one word or two words keywords, then this would be a wrong notion. There happens to be a number of aspects that needs a close checking before one can expect such high ranking.
How you will find out the problems in your website?
The Google guidelines are the bests to follow the websites. If one goes through the checklist provided in it and inspects the website accordingly, he can easily spot the faults that persist there and accordingly can make the changes.
The Capacity to engage:
The duration up to which the online visitors spend on a certain website has now become the catalyst for monitoring the website by Google. Accordingly, the search engine determines the quality of the website and re-categorizes its ranking. This is why the website should have contents that are thoroughly engaging for the online audience.
The below problems should be dealt properly in order to make sure that the visitors stay at the website page for longer duration:
- You have to identify the broken links/images and get them fixed fast
- If any kind of functioning of the website is hampered, like problems in the contact form page, registration page, then they should be checked immediately.
- Proper measures should be taken to avoid 404 problems.
How Usable the Website is:
The aspect of usability is a major one so far the proper online traffic generation is concerned. For capturing more and more visitors in their site, the large companies are spending huge amount. The arrangements for making the online visitors more and more engaged in the site has become the primary target of the SEO companies as well. The best SEO company in India take care of the issues of the usability with much care.
Most of the website owners ignore the following issues that need to be in the website:
- The Issues About HTML/CSS
While solving the bugs, new CSS issues may come ups, disrupting the quality and the format of the content. Most of the time, this kind of problem leaves the readers discontent and affect the popularity of the site. - The website speed needs to be fast as well. Then Google offers preference to them.
- Quick and simple Navigation process makes the website viewing experience much better for the website visitors.
- Flash is better not to be used in the website as if the visitors somehow fails to open it, they leave and the website traffic gets reduced
- Proper formatting of the content is required.
- The SEO services have to check if the site is properly compatible to the browser or not.
Using the Content:
The primary and the most important element of website building is the content. Without quality contents, it is not possible to catch the attention of the online readers. If improper content is provided to the sites, Google may charge up penalty. On the other hand, an excellent content is all you need to accelerate the growth of website ranking.
That is why the below aspects should be kept under proper view to analyze the quality of the content:
No duplicate content should be used in the website, otherwise, the Google update will make the contents wiped out from the search results.
Page with thin contents are not properly found in the search results.
Pages with non-www URLs must have the www redirect to the .htaccess file. Otherwise, the content may have been duplicated.
The content makers have to ensure that no grammatical errors are there in the content.
Forming the Source Code:
Proper analysis of the source code is must if you are aiming to increase your website ranking. In most of the cases, improper source code makes the Google face problem in crawling and therefore, the ranking gets affected.
Keeping in mind all these aspects can make the website run smoothly and increase their ranking in the browser. When the best SEO Services companies in India undertake these tasks, the website performs much better.